Evolving over the years, Leaping Bunny certification was originally established in the 1990s by it's International coalition of animal protection organisations. The Leaping Bunny logo is issued for use by companies who produce cosmetic, personal care and cleaning products which comply with the Humane Cosmetic and Humane Household Product Standards criteria. Leaping Bunny certification applies internationally, giving shoppers around the world, confidence that all certified companies meet their high standards. Leaping Bunny remains a most trusted cruelty free certification for non-animal tested products and Barefaced Beauty is proud to have obtained certifcation from Leaping Bunny for its naturally pure product range.In 1944 The Vegan Society created the word 'vegan' - It's Trademark is the authentic international vegan standard. Today, products must pass the following criteria to be eligible for registration. Animals: The Vegan Society understands the word ‘animal’ to refer to the entire animal kingdom, that is all vertebrates and all multicellular invertebrates. The word may be used either as a noun or an adjective and to refer to either a species or an individual animal, depending on context. Unless otherwise stated, it usually means non-human animals. Animal ingredients: The manufacture and/or development of the product, and where applicable its ingredients, must not involve, or have involved, the use of any animal product, by-product or derivative. Animal testing: The development and/or manufacture of the product, and where applicable its ingredients, must not involve, or have involved, testing of any sort on animals conducted at the initiative of the company or on its behalf, or by parties over whom the company has effective control. Genetically Modified Organisms: The development and/or production of genetically modified organisms (GMO) must not have involved animal genes or animal-derived substances. Products put forward for registration which contain or may contain any GMOs must be labelled as such.